Your time is now.

Over the centuries, to the credit of the innovative spirit and perfectionism of its watchmakers, Switzerland has earned a one-of-a-kind reputation. Maurice Lacroix is committed to uphold this tradition and high standard of watchmaking craftsmanship.

For more than 40 years, Maurice Lacroix watches have been manufactured in the company’s own state-of the-art workshops in Saignelégier (JU). Here, all factors critical to the successful production of excellent watches with high perceived value converge: watchmaking know-how, skilled craftsmanship, industrial expertise, technological capability, and, not least, a pronounced sense of quality.

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A 24/7 job. 365.

Managing the brand’s social media : Instagram, Facebook, Linkedin, Twitter, Weibo and WeChat. We planned, wrote and managed 1 post per day, every day, all year long. We’re still doing it. With creativity, originality and fun.

Our job is not only to manage the community. We also have the responsibility to handle their issues. When necessary, it is brought by our team to the right customer service center within the company. Our community managers are also maintaining a strong follow-up with the brand’s clients.

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A treasure hunt in Augmented Reality.

We also had the chance to manage Maurice Lacroix’s communication for the brand’s most famous event. It was happening in 10 big cities around the world, such as New York, London, Osaka, Paris, Stockholm and Oslo. The largest Augmented Reality treasure hunt in the watchmaking industry. Timecode.

We feel so grateful for the trust given by one of the leading luxury brands in the watchmaking industry. We believe that the culture of Talents Nest is deeply in tune with the values of Maurice Lacroix. We’d like to thank the brands who are 2020 enough to give a shot to the next generations just like us.

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Instagram growth

Talents started working on Maurice Lacroix’s social media strategy in February 2019. At that point, the Instagram page was 7 years old and counted 100K followers. The average post counted around 30K views, 50 saved and 10 comments.

We published one of our first posts on Maurice Lacroix’s Instagram page and reached 600,000 people, 3,000 saved and more than 250 comments. In 6 months, we took the brand from 100K to 150K followers. An impressive 5x growth for one of the leading luxury brands in the watchmaking industry and a nice success story for our social media strategies.

Instagram page